Welcome to the Lower Hudson Valley HUG

The Lower Hudson Valley HUG provides marketing and software expertise to small and medium business leaders in the area.

We offer educational and networking opportunities each quarter, focusing on practical ways to:

  • get the most out of the HubSpot platform and
  • improve your inbound marketing efforts.

Meet the Group Leaders

This Group is co-hosted by HubSpot and New York growth agency, Hudson Fusion.

President and CEO | Hudson Fusion

Cindy Penchina

Cindy has been developing marketing strategies for over twenty years. Her digital expertise has evolved with the Internet, and she dedicates herself to staying on top of web technology and marketing solutions to business problems.

Cindy has Bachelor’s and Master’s degrees in Communication Sciences, as well as a Master’s in Instructional Technology.

In addition to her work at Hudson Fusion, she serves as an adjunct professor at Pace University where she teaches undergraduate courses in web design as well as providing training for network technicians in the telecommunications industry.

Director, Marketing | Hudson Fusion

Nicole Wallach

Nicole oversees strategy development and client relationships for Hudson Fusion. She continually works to improve and strengthen the marketing team, leading them in professional development.

She collaborates closely with the CEO in client acquisition and business development, building and maintaining quality standards.

Nicole has a Bachelor of Arts in Journalism from Quinnipiac University, and has extensive experience overseeing marketing for both B2C and B2B brands.