Lower Hudson Valley HUG Group

Founded to provide a resource to the HubSpot and inbound marketing business communities throughout the area, the Lower Hudson Valley HUG Group puts marketing and software expertise at the hands of small and medium business leaders. We offer regular educational and networking opportunities each year, focusing on practical ways to get the most out of the HubSpot platform and improve your inbound marketing efforts.


Cindy Penchina

Owner and CEO Cindy Penchina has been developing web marketing strategies and platforms for over twenty years. Her expertise has evolved with the Internet, and she dedicates herself to staying on top of web technology and marketing solutions to business problems.

Cindy has Bachelor’s and Master’s degrees in Communication Sciences, as well as a Master’s in Instructional Technology. In addition to her work at Hudson Fusion, she serves as an adjunct professor at Pace University where she teaches undergraduate courses in web design as well as providing training for network technicians in the telecommunications industry.

Nicole Vece

A talented manager with experience in both administration and marketing, Nicole oversees strategy development and client relationships. She continually works to improve and strengthen the marketing team, leading them in professional development.

She collaborates closely with the CEO in client acquisition and business development, building and maintaining quality standards

Nicole has a Bachelor of Arts in Journalism from Quinnipiac University, and has extensive experience overseeing marketing for both B2C and B2B brands.